Captivate with Color

A Look at How to Use Pratt & Lambert’s 2017 Color Trend Forecast to Transform Your Next Interior and Exterior Projects

To attract. To enchant. To influence. And to do so with alluring appeal. This is the power of Captivate, Pratt & Lambert’s 2017 Color Trend Forecast. Each of the forecast’s four trends beguiles us with an intriguing story about what we’ve observed, and what the latest trends tell us is where we may end up. The forecast offers every kind of opportunity: from the shadowy and elemental beginnings of uncertainty to our intricately iridescent future, from the impassable primordial forests to our open and organic tomorrows.

Here, we take a closer look at how you can use Captivate to add new color and make your design dreams come true in 2017.


Berry Bliss 1-18

Beetroot 1-19

The Enigma color trend points out to us that we usually experience enchantment after sundown. Romance is focused on setting a mood, and Enigma is inspired by the colors, materials, and objects that help create the mood. Berry Bliss 1-18 suggests a glass of deep-red wine, while Beetroot 1-19 mimics the colors of twilight.


When it comes to applying these shadowy and mystical tones, Pratt & Lambert® Paints color marketing and designer manager Carolyn Ames Noble, ASID, suggested peering underneath the surface.

“Textural and visual depth is key,” she said. “Here, color, surface, and patterns merge together through layered styling, sculpted dimensional fabrics, ghosted prints, and encapsulated textures.”

These textured components include precious metals and metallic finishes, so feel free to embrace pieces that showcase titanium, copper, or bronze. Incorporating these sumptuous materials emphasizes what Noble called a “gleaming quality” to your interiors. In particular, Noble highlighted the use of pewter and velvet.

“The smooth quality of pewter is accentuated through polishing,” she said, “while solid-colored velvet absorbs light and softens the designs. These are key in bringing this contemporary luxury look to interiors.”

Leafy Bower 23-18

Stone’s Throw 28-18

When applying Enigma to exteriors, dark and rich tones, such as Stone’s Throw 28-18 and Leafy Bower 23-18, Pratt & Lambert’s Color of the Year, help marry a home with great outdoors, creating a place of true solace.


Integral to Purpose are the physical manifestations of a fresh, more contemplative lifestyle. The surprising textures of artisanal fabrics. The glow of healthy bare skin. The matte finish of handmade ceramics. These colors and objects don’t simply reflect the trend—they are an entirely new way of seeing the world.

“As wellness becomes an essential element of everyday lifestyles, the materials and aesthetics typically associated with wellness spaces are influencing domestic interiors and products,” Noble said.


The gentle glow of Alamar 4-27 and the cottony white of Full Moon 29-31 reflect the tones and texture of glazed terra-cotta ceramics, as well as furnishings composed of recycled paper. Pinecone Tan 7-22 and Gossamer 32-26 allude to the colors of raw or gently treated wood and plywood. This muted, natural palette makes us think of lifestyles centered on wellness and responsibility, from the yoga devotees who bring their practice into their everyday lives, to the contractor whose specialty is tiny houses with small carbon footprints, to the designer who creates furniture from recycled fabrics and wood.

Alamar 4-27

Full Moon 29-31

Pinecone Tan 7-22

Gossamer 32-26

Living life with Purpose also means finding beauty through simplicity. This need to embrace simplicity can be fulfilled by using Purpose as a guide for designing interior spaces. Noble noted, ”As space becomes a premium, the need for flexible, adaptable interiors is paramount. We look for simple, beautiful, multifunctional design.”

In this new age, the once-popular open floor plan for home building finds itself replaced by atomized spaces filled with recesses and alcoves that are created with movable partitions. And as more and more people work from home, home life and work life need to be compatible. Multifunctional surfaces, such as wood and concrete, as well as collapsible structures with industrial touches, are crucial ingredients to designing with Purpose.

Purpose easily makes the transition to the out-of-doors, translating to soft and tonal exterior colors, all of which bring to mind ease and weightlessness.


We live in a world that is very connected. News is communicated across the globe in a flash. Online communities provide a feeling of belonging to those who once felt detached. This newly discovered connectivity is the foundation for Convergence.

Technology also connects us to the places we live. Our homes and offices are now more instinctive, more streamlined, more sensitive to our needs. In many ways, our physical bodies have converged with our physical spaces. These spaces are perfect for smooth and refined forms that are paired with intimate and luxurious materials.


With Convergence, Noble said, “technological appliances interact with the look and feel of the new smart home. Rather than attempting to disappear completely, new tech products take their design cues from furniture so that they feel functional rather than futuristic.”

This more intimate version of technology also inspires the colors of Convergence, from the warm gold of Raffia Tan 10-25 to the soft-pink glow of Cambria 5-9. Objects featuring rose gold and tinted glass will add an uncluttered yet elegant look to interiors. Forms are refined and smooth, with round edges and sharp angles seen together to enhance the sculptural effect of designs. Matte and high-shine textures are featured in combinations, such as velvet and wood, brass and suede, metal and fabric. Colors favor a refined, warm, and neutral palette enlivened by pops of brighter hues.

Raffia Tan 10-25

Cambria 5-9

Chelsea Prize 4-14

Good Earth 4-23

Convergence uses reds, from Chelsea Prize 4-14 to Good Earth 4-23, to bring unanticipated colors to exteriors.


The further we find ourselves from nature, the louder it cries for a reunion. This cry is what inspires Intrinsic. We react by finding materials and textures from the wilderness. Kitchen containers made from birch bark. Bathtubs crafted from Jesmonite, a man-made composite that resembles granite stone. Rugs and mats fashioned from wood shavings.

Purple Favor 1-17

Orange Spice 8-16

The slow-food movement has spawned the idea of slow living. Textiles are dyed with fruits and vegetables harvested nearby, resulting in colors such as Purple Favor 1-17 and Orange Spice 8-16. Denim is woven from local cotton. Slow living also means slow traveling. We take jaunts to nearby and far-flung locales, not to visit specific places but to wander about. We return to our homes and decorate with what we’ve brought back—tree bark, fruit rinds, local wools.


“Texture, touch, and tactility are at the heart of the Intrinsic lifestyle,” Noble said. “Learning to trust what the fingers tell us becomes as important as, if not more so than, trusting what a product’s packaging or branding says.”

Intrinsic also showcases the way science can help infuse objects with what we’ve seen in the wilderness. Heat-sensitive glazes change ceramics into glowing sunsets. Technological methods preserve the distinctive colors of algae in yarn. Science and the natural world also merge in the application of biocomposites, such as those made of eelgrass, mushroom, and organic waste, as well as in the use of bioplastics. All of these sustainable yet futuristic materials can create an immersive experience in a room that is not unlike the immersive experience of a walk in the woods.

This newfound influence of science on interiors can also be seen in the bright shades of Solarette 14-10 and Lambert’s Blue 25-13. The colors of Intrinsic will define the next generation of influencers as their interest in science spikes. They will live in a world where technology coexists with nature, a world where the wilderness is not a place to be visited but a combination of colors and materials that will permeate their lives. This new world is the source of Intrinsic’s impact on exteriors, which favors colors inspired by local regions and climates. In general, browns, such as Oxford Deep 11-17, are perfect for grounding exterior colors.

Solarette 14-10

Oxford Deep 11-17

Lambert’s Blue 25-13

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